Legal efforts to control unproven, disproven, or misleading health-related claims regularly unfold worldwide - and disquiet about such claims is ubiquitous. Concerns intersect wide-ranging areas, including mental health (e.g., eating disorders) and reproductive health (e.g., abortion), from the everyday (e.g., weight loss) to the life-threatening (e.g., cancer), and encompassing disparate actors from social media influencers to religious lobbies.